GOP Change
through Experience

The initiative "Garden of Potential" was started to help sustainable products and services thrive by focusing on experience, purpose and simplicity.

The mission was to create a unique visual identity and web design that stood out and represented the visionaries behind the initiative appropriately.

I created the brand and delivered a complete brand book with guidelines and rules for their visual communication. I also designed a responsive web that looked amazing, no matter what device it was being viewed from by ensuring quality was maintained when the design was translated into code.

Client: Garden of Potential
Agency: Lead XD
When: 2017
Role: Creative Director
What: Identity
Web Design
Garden of Potential Robot Arm Imagery
Garden of Potential mobile view design
Garden of Potential logotype outlines
Garden of Potential brand book design
Garden of Potential responsive web design
Garden of Potential color palette usage